—Category Archive03 articles

AI Search

Articles in AI Search focused on frameworks, operating models, and execution details that teams can actually use.

Why Your ChatGPT Traffic Fell in GA4 After October 8 (and How to Check)

Many sites saw ChatGPT referrals in GA4 drop by roughly half from October 9 while total traffic held steady. The likely reason: ChatGPT links lost their UTM tag for about a week, so visits were counted as Direct. Here's what happened, what's confirmed, and how to check your own data.

October 16, 2026Read →

AI Search15 min read

The AI Agent Standards Every SEO & Developer Should Understand in 2026

July 20, 2026Read →

AI Search7 min read

How to think about AI search without losing SEO focus

AI search changes the surface area of discovery, but most teams still need the same foundations: clear entities, strong pages, original thinking, and technical reliability.

February 12, 2026Read →